Weight Watchers is sharing your viewing history, alleges Class Action lawsuit.
According to the latest class action lawsuit, Weight Watchers violates the VPPA. It alleges WeightWatchers.com provided information to Facebook about the videos users watch on its website.
The VPPA or Video Privacy Protection Act seeks to protect consumers’ video privacy. VPPA prohibits video platforms from illegally sharing information related to the videos consumers watched on their platform.
A proposed class action claims WeightWatchers.com shared visitors’ video-viewing history with Facebook.
On November 1st, Plaintiff Cantu sued WW.com LLC and WW International Inc. (Weight Watchers) in federal court in California, alleging violations of the Video Privacy Protection Act (VPPA).
Basically it alleges that weightwatchers.com sent information to Facebook about the user and the videos they watched on the website.
The Weight Watchers Class Action under the VPPA was filed in the U.S. District Court for the Central District of California.
Jesse Cantu, et al. v. WW.com LLC, et al., Case No. 2:22-cv-07977
As a result, Facebook can target users with more ads for defendants’ products, increasing the likelihood of a purchase.
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The official Weight Watchers website allegedly uses a Facebook tracking pixel.
The Class Action accused Weight Watchers of using a Facebook tracking pixel on its site. Furthermore, the complaint claims Facebook’s tracking pixel, once activated, “tracks people and type of actions.”
Offering a variety of weight loss videos is a crucial part of Weight Watcher’s marketing strategy. Thus users watch all kinds of weight loss videos on weightwatchers.com. Facebook receives information of each such video a user watched thanks to the tracking pixel.
VPPA allows consumers to recover $2500 in statutory damages for each violation they suffered. While each instance of sharing user data without consent is a separate violation.
Everyone whose data Weight Watchers gave to Facebook is potentially part of the class action lawsuit. Hence, this includes anyone in the United States who viewed videos on weightwatchers.com.
Previously, the Federal Trade Commission (FTC) had accused WW International of illegally collecting data on minors who used its Kurbo program. Earlier this year, WW International settled the case for $1.5 million.
“FTC Takes Action Against Company Formerly Known as Weight Watchers for Illegally Collecting Kids’ Sensitive Health Data”
Have you watched videos on WeightWatchers.com too? Then your privacy may be at risk as well.
Many video streaming platforms could be sharing your video viewing habits with third parties without your consent.
Multiple Class Actions have recently been filed against various online video streaming websites for similar violations. For eg. Perez Hilton was recently sued for a similar violation. In another VPPA class action, CBS.com was accused of sharing users’ viewing history with Facebook.
If you watch videos online, a website may have exposed your personal information without your consent. Your Privacy is worth fighting for. We can help you investigate. Please contact us to get in touch with a class action lawyer at ClassActionNews today.
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